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Moved To Greater Success
What does an independent retailer do when they decide that it’s time to relocate their business but possess limited resources or knowledge about the ways to do this most effectively for their store and customers? This is the way Diane Petryna, owner of Thunder Bay-based retailer Take A Hike, did it. | By Sean C. Tarry
Relocating is a massive undertaking, despite which way you look at it. For the average homeowner in Canada, a move requires plenty of time researching neighbourhoods and their proximity to all available amenities, exploring the value of the homes on the market, packing up clothes, furniture and all other belongings and, of course, making the move itself.
For independent retailers, the challenges are similar. They are, however, multiplied in their scale and complexity as a retailer needs to first find available space for lease at an appropriate size for their operation, ensure that the lighting and available fixtures in the space are suitable to their needs and that the space is welcoming for their customers. And, there’s also the pre-move communication that they need to deliver to their clientele to ensure a seamless transition from one location to the other without losing any hours of operation in the process.